Backjag

Hi everyone, in this post we'll tell you the story of Backjag's debut on Facebook. As you might now, the official launch date was on Tuesday and we had to drive as much traffic as possible, as creatively as possible within a couple of days. As we didn't really have prior experience in growth hacking, our strategy was based on assumptions and our intuitions. We decided to measure our success in the number of likes on our Facebook page, so our main goal was to make the page cool and stuffed with useful information. So, what have we done? Content: although the original Backjag team has created the Facebook page a couple of months ago, there were no likes (Except for Sara's. :D) or content on the site, so we had to start with adding a logo, a nice background picture, some basic product description and a promotional video. Our world-famous promotional video! Our online marketing strategy was quite simple: We uploaded almost everything (inclu...