#6 Backjag on FIRE!!!

Hi everyone,

in this post we'll tell you the story of Backjag's debut on Facebook. As you might now, the official launch date was on Tuesday and we had to drive as much traffic as possible, as creatively as possible within a couple of days.

As we didn't really have prior experience in growth hacking, our strategy was based on assumptions and our intuitions. We decided to measure our success in the number of likes on our Facebook page, so our main goal was to make the page cool and stuffed with useful information. So, what have we done?

• Content: although the original Backjag team has created the Facebook page a couple of months ago, there were no likes (Except for Sara's. :D) or content on the site, so we had to start with adding a logo, a nice background picture, some basic product description and a promotional video.

Our world-famous promotional video!

• Our online marketing strategy was quite simple:
• We uploaded almost everything (including profile picture, cover photo, product description and contact information) before the official launch date, so that we were ready to start our campaign at 5pm sharp.
• We shared our promotional video on Backjag's Facebook page at 5pm sharp, but we didn't start to share it on our personal pages. Instead, we followed a schedule: each of us shared the video in every 30 minutes, so that we could reach more people and generate greater buzz.
• We immediately started to invite our friends and acquaintances to like our Facebook page. And also, we wrote directly to our closest friends, because you know... people sometimes need a little extra motivation to press that like button. :)
• We posted the video in many Facebook groups that might be interested in the project. (e.g. travel related groups, university groups, etc.)

...and we got 265 likes on the very first day!!

• Following this amazing and strong start, we tried to keep up the buzz and posted a "Thank you" picture when we reached 300 likes. We thought that posting updates would be a great way to engage our audience, and our assumption proved to be true, as we reached 341 likes by the end of the second day.

• On the third and last day the growth has slowed down, so we had to come up with something else in order to finish the campaign as strong as we started so we decided to throw a Backjag-folding competition on the Woudestein Campus. Besides the fact that we had much fun while watching how our participants coped with the challenge, the lucky winners got chocolate bars and our Facebook page received some extra likes as well. :) Moreover, the world record of Backjag-folding has been also broken. Can you guess how many seconds did it take to fold the prototype for our fastest contestant? :)

So, this is how we managed to collect as many as 404 likes. We are more than happy with this result and want to thank everyone who supported us! ❤

Thank you so much, we love you all!!

Finally, we want to share you some insights with you, because we know how much you love numbers. :) As you can see, our video was the most popular during our campaign with 6,800 people reached and 2,254 views in total. And, importantly, we achieved all of this without spending a single euro on advertisement!

Here you can see how are posts performed...

...and this is how our Facebook page performed.

We hope that you liked this post and if you haven't liked our Facebook page, it's not too late to do so! :) Next time we will write about our financial plan, so stay with us!