Backjag

Hello everyone, it's been a while since our last post, but don't worry, we haven't been lazing in the meantime. :) In this post, we will give you an overview of the development of our leaps of faith and the insights of our online customer survey. We decided to conduct an internet survey to get some more insights about our product, the much-valued opinion of our potential customers, and to test our hypotheses. (If you were among our respondents, thank you again for taking your time! :) ) The survey was provided in two different languages - English and Italian - given the reluctance and the struggle that large part of the I talian population experiences in understanding and interacting with English content. At the end, we closed the survey with 127 respondents (70 male and 57 female). Besides our personal social networks, we also reached out to specific, travel-related Facebook-groups. As usual, we created some infographics to summarize our results: T...

Hello everyone, we know that it might be a bit boring that we're going to write about another customer survey we conducted, but this is pretty much what we've been doing recently.  However, this time we brought the prototype with us to find out how much people like our initial design and to test how much time it takes to convert the jacket into a bag. Besides, we recorded all the 16 interviews so that we can make a video summary of the feedbacks and comments for the second challenge. But let's dig a bit deeper into our insights! The main findings of our survey: The average number of city trips per year was 8.125 . However, one lucky bastard  among the respondents is a clear outlier of the sample with 24 trips. Leaving out his answer, the average drops to 7.06 times a year. We are still happy with this number, as it still can be regarded robust enough. People seem to be bothered by carrying items during their city trips , as 7 respondents - out of the 12 ...

Hello everyone, today we will introduce you the results of our customer survey. After interviewing fellow students on Woudestein Campus, we went to the city to find out what the people of Rotterdam think about Backjag. As usual, we summarized our main findings in an info graph for you: Further highlights of the survey: Most of people prefer taking as less items as possible during their short trips, with less than 15% using mostly their large baggage.  The biggest surprise was the fact that 17 respondents out of 49 claimed that they do not carry any kind of weather protection and prefer "traditional ways" of countering the rain, such as hiding under a porch or drinking a beer or two in a bar. However, the rest chooses umbrella as the most common rain tackler. Most of the respondents have a rain jacket or a water proof jacket at home and many of these were bought for more that 50€, giving therefore consistency to our pricing idea. Interestingly, most of the ...